So, here’s the deal when you get a blog posting vacation. You’ve been crushing it on your blog posting regularly, making sure SEO is on point and even seeing a nice little uptick in your traffic. You’re feeling like a digital rockstar. Then life happens (or you just get distracted by the infinite rabbit hole that is TikTok) and suddenly, two months have passed since your last blog post. Your blog is now about as lively as a forgotten Facebook page from 2009. Than usually happens when you take a blog posting vacation.
We’ve all been there. You know that sinking feeling when you check your Google Analytics and the traffic numbers resemble the flat line of a comatose patient? Ouch. But hey, it’s not your fault. You were busy binge-watching a new Netflix series. That counts as “personal growth,” right?
Now, you’re probably wondering: How bad could two months really be? Surely the SEO gods won’t strike me down for one tiny lapse in consistency. Well, buckle up, my friend, because the impact is like taking a nap and waking up to discover that your dog has learned to type and is now in charge of your website’s editorial calendar.
SEO? More Like “So, Everything’s Off”
Google’s algorithm, let’s call it Gary (because it seems like the kind of guy who would penalize you for not posting), is a temperamental creature. When you don’t post consistently, Gary gets cranky. Sure, Gary might’ve been in a good mood when you started writing posts for your blog and he sent some traffic your way. But now that you’ve ghosted him for two months, Gary feels like he’s been stood up at the altar. Your website doesn’t get the attention it deserves and Google’s crawlers (the little bots that scour the web looking for fresh content) start thinking your blog is a long-lost relic, like that Myspace page you’ve created in 2005.
Here’s where things get a bit tricky. SEO loves fresh content. When you take a two-month hiatus (e.g. blogging vacation), that content starts to age like leftover pizza. It might have been delicious when you first posted it, but now? Not so much. Those sweet backlinks you worked hard to earn? They start to feel like ancient currency in a digital world that’s constantly moving at the speed of light.
Google loves new things. Like a cat to a cardboard box, Google crawlers are drawn to fresh content, new keywords and updated posts. When you don’t feed them for two months, it’s like having a grumpy, hungry cat that now refuses to do anything for you. You were once a trusted resource. Now, you’re just a sad, forgotten website sitting in the corner of the internet and Google is ghosting you as you ghosting him when you take a blog posting vacation.
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Your Traffic Just Went on a Little Vacation… Without You
Just as you take a blog posting vacation your web traffic will go on vacation too (actually will go somewhere else).
You’ve probably noticed something. You log into Google Analytics and, instead of seeing a steady stream of traffic, you’re greeted by a graph that resembles a sad mountain range. Where did all my visitors go!? you ask.
Well, your audience didn’t leave, per se. They’re just not going to your blog anymore. For two months, you’ve been away so your readers found other ways to fill that void in their lives. Maybe they started reading other blogs or watching cat videos. Or maybe they just remembered they have a life outside of their screens. Either way, they moved on. And when they do come back to check your blog, they’ll notice you haven’t posted in a while. That’s when the internal judgment begins: Oh, so you’re one of those blogs now, huh?
Now, before you panic and assume you’ve completely lost your audience, there is hope. The key is to revive the lifeless corpse of your blog with a fresh, fun post. Just make sure it’s packed with all the good SEO juice. By adding new content and re-engaging with your followers (both the human kind and the bot kind), you can slowly start rebuilding the trust and traffic you once had. But first, you’ve got to promise yourself you won’t disappear again for another two months. For the love of all things algorithm, don’t ghost Gary again!
The Social Media Ghosting Saga
Let’s not forget about social media. If you’ve been posting regularly on your blog, chances are you’ve been sharing your content on various social platforms. After two months of radio silence, your social channels will start to look like the digital equivalent of a forgotten bookshelf.
Nobody likes a dead social media account. If your Instagram hasn’t posted anything new, your Twitter is practically silent and your Facebook has become a virtual tombstone, your followers will think you’ve given up (or worse). Maybe you have. Maybe you’re taking a nap while the world spins on without you.
But here’s the kicker: social media and SEO are tied together in a weird, symbiotic relationship. When you stop posting, your social traffic starts plummeting and because of this, you’re not generating as much engagement, shares or backlinks to your site. Google notices when people stop talking about you on Twitter or sharing your latest blog post on Facebook. And guess what? Google’s algorithm (remember Gary?) gets cranky again. It’s like your SEO is wearing a frown.
The “I’m Back!” Post
The good news is that all is not lost! If you’ve learned your lesson and want to resurrect your blog from the digital graveyard, you can make a triumphant return. And here’s the thing: people love a comeback story. Write a blog post about why you disappeared for two months—maybe you were traveling, maybe you were writing a novel, maybe you just needed a break from the crushing pressure of SEO and analytics. Whatever it is, your audience will love the honesty.
But don’t just make it an apology. Bring your A-game. Offer something juicy. Share new insights, update your older posts or maybe even go through your existing content and optimize it again. Make it so good that Google will do a double-take and say, “You know what? Welcome back, old friend.”
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Well… That’s not easy as it sounds, but not unachievable. Have to work hard and post consistently after learning your lesson the hard way.
Conclusion: Don’t Let Google Break Up With You
At the end of the day, it’s all about consistency. Just like any relationship, your blog needs attention, and SEO thrives on regular updates and engagement. If you ghost for too long, the algorithms start thinking you’re just another online casualty. But if you return with a vengeance (and a well-optimized post or two), you can rekindle the digital romance and start rebuilding your traffic.
So, if you’ve been neglecting your blog, don’t worry. You can still turn things around, but only if you promise to keep feeding Gary—and your readers—some fresh content. Let’s just hope Gary’s forgotten about that two-month long vacation of yours… but don’t test him too much.
If all above doesn’t suits you, don’t have a clue how to do it, are too lazy or have something other to do, here are some ideas how to let your blog die.